Calvin Klein Jeans Ad – A racy billboard ad in NYC for Calvin Klein jeans shows three male models dressed only in Calvin Klein jeans cavorting with a topless woman wearing unzipped jean shorts.
The racy Calvin Klein jeans ad showing the uninhibited threesome frolicking above the streets of New York is part of a provocative ad campaign launched by Calvin Klein to reach their target demographic.
Calvin Klein’s new campaign resembles a grainy skin flick in its depiction of a group make-out session between young models in various stages of undress.
The giant billboard depicts a topless young woman lying on top of a barechested boy while kissing a second shirtless male.
They’re on a sofa, and below them a third male, with his pants and shirt unbuttoned, is lying on the floor.
Asked about the message in the racy billboard ad, a Calvin Klein spokesman said the “intention was to create a very sexy campaign that speaks to our targeted demographic.”
Advertising Age columnist Bob Garfield says, “This has nothing to do with advertising and everything to do with the culture at large,” noting that explicit sex has become the preferred currency for contemporary fame-seekers.
“This trend actually makes things more difficult for advertisers like Calvin Klein, who have spent decades trying to work the borderline between titillation and outrage. These days, it’s hard to summon outrage.”
Shot by Steven Meisel, the controversial photographer behind Madonna’s 1992 book “Sex”, Calvin Klein’s print and video campaign can also be seen online at calvinkleinjeans.com.
Censored adaptations of the ads will appear later this year in North America, while Europe — long known for sexually liberal advertising — will see the even racier unedited versions.
And that’s the latest on the racy Calvin Klein jeans ad.
Tags: american apparel racy ads, calvin klein ad, calvin klein billboard, calvin klein jeans, racy ads
June 16th, 2009 at 12:27 pm
Def wanna get into her jeans cuz she’s hot!!!!!!!!!!
June 17th, 2009 at 6:52 am
Eeeewwwwwwww!!!!!!!!! Gross!!!!!!!
June 25th, 2009 at 5:26 pm
is amazing the ad.
almost everyone diserer with this, is a fantasy, that people don´t realise in life and you see thinks like that on tv all the time.
it´s a excelent marketing, good for CK.
May 1st, 2010 at 9:23 am
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May 14th, 2010 at 9:54 pm
can they photoshop my ass so i can fit in my old jeans?
July 16th, 2010 at 11:28 pm
Many of them are also very affordable, although some of the custom ones can be very expensive.