DanceJam.com - Eighties dance sensation M.C. Hammer is launching DanceJam.com, aiming to become the YouTube of dance videos by making it easy to learn how to bust out the latest moves.

Screenshot of DanceJam.com website

Hammer aims to work his marketing miracles with DanceJam.com just as he did by launching his recording career by selling early homemade recordings out of the trunk of his car.

Some analysts think going up against video giant YouTube will be tough going because they have millions of videos, but I disagree. DanceJam can quickly make a name for itself as “the” place for new dance sensations if they can attract the trendsetters themselves.

Everyone knows it’s easy to get buried eighty pages deep on both video sharing sites and in the search engine results that users depend on. It will take smart marketing, great technology, and street cred to succeed and MC Hammer’s DanceJam.com team has all that and then some.

Hammer and his DanceJam partners — Geoffrey Arone, the chief executive, and Anthony Young, the chief technology officer — are a great team that knows both the technology and their target market.

Arone was convinced a market existed for a website devoted exclusively to dance videos when he he left Web browsing startup Flock, which he had co-founded. Hammer, whose pioneer dance moves in “U Can’t Touch This” still resonate with a wide swath of young people, felt the same way.

MC Hammer on cover of Rolling Stone September 1990

He and Arone hit it off when they first met and quickly “hammered” out the concept for DanceJam.com.

Like reality shows such as “Dancing With The Stars” and American Idol, DanceJam will stage head-to-head competitions. Competing videos will be judged by viewers, giving visitors reasons to get involved with favorites and return often.

The new website will also will provide dance demonstrations, step-by-step instructions and slow-motion playback capability on a wide variety of dance moves, ranging from the Boogaloo to the Krump.

Video dance clips will be available for display on popular social networking sites like MySpace and Facebook, providing critical initial exposure to early adopters of the latest dance crazes.

Remember how fast Soulja Boy’s “Crank That” took off with kids? Get the early adopters and the trendsetters and you’re golden.

Let’s face it, YouTube is nowhere near as interactive with its visitors as the social networking sites themselves are and that works against them. DanceJam gives kids a place to hang out and talk about both music and dance, two things that kids have always loved.

DanceJam is sort of a MySpace meets American Bandstand meets YouTube mashup.

It also fills that deep need for a music and dance sharing site that kids can call their own.

Mark my words, DanceJam.com is gonna be huge…

And that’s the latest news on the launch of M.C. Hammer’s new website, DanceJam.com.

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