Create Money On Demand
New Revenue Streams For Online Publishers
Every day, new and exciting ways of making money are emerging on the
internet. Many create opportunities for you and I that didn't exist even a few
years ago. With a bit of creativity and entrepreneurial enthusiasm, you can
create many additional revenue streams to maximize the profit from your content
One of the most exciting developments is the creation of products on demand. You
no longer have to hold rooms full of stock if you decide to publish your own
book or create a CD, or design a range of branded merchandise.
There are now
many online businesses that will produce and distribute products on demand. The
orders automatically go from your website to their production facilities. They
print the book or brand a t-shirt or burn a CD, then pack and post it to your
customer. No stock. No hassle.
So, which are the best companies to help you create money on demand?
Publish Your Own Book
Lulu is a revolutionary website that should be keeping every book publisher
awake at night. The site allows you to register and upload your book's script
for free. When somebody orders your book, they print off a copy, professionally
bind it and post it to your customer.
You maintain total control over the copyright, layout and pricing.
Lulu charges a fixed amount for the book, so you can decide how much you charge
and, consequently, how much profit you want to make. For a small extra fee, Lulu
will provide your book with an ISBN number and submit it to the major online
bookstores, including Amazon and BarnesAndNoble.com.
Everyone can be an author and all specialist information publishers should
consider this service.
Lulu has printing centres in the UK and the US.
Burn Your Own CD or DVD
There are many opportunities for content website owners to create and sell CDs
and DVDs to their followers. Many people place a premium on receiving a physical
disc rather than simply downloading digital versions from an internet site.
Musicians can create their own albums
Specialists can create their own "How to Videos", for example:
o "Learn Photoshop in a Day"
o "How to Design, Build and Launch Your Own Website"
o "How to Build a Perfect Garden Pond"
Photographers can sell photo libraries of stock photos
Software developers can sell software applications they have developed
CustomCD will burn your CD, print your design on the disc and dispatch it to
your client. They have production and dispatch facilities in the US and Germany.
Create Your Own Branded Merchandise
You can now create your own designs and have them transferred onto a wide range
of products, including:
Companies with a funky and popular logo can turn it into a revenue stream.
Photographers can find many new ways to monetize their photos. Artists and
graphic designers can quickly launch an exciting product range. The
opportunities are endless.
Cafepress is the granddaddy of this sector. They have over two million members,
eight million products and add more than 14,000 designs every day. Zazzle is the
young pretender rapidly coming up fast on the inside. Both are based in the US,
and have plans to expand into Europe. SpreadShirt.net is a company based on
Germany that services Europe. They specialise in printing shirts with your
Reactee is an interesting variation on the T-shirt theme. They print slogan
shirts with an SMS number on it. People who see the T-shirt can send an SMS
message that will reach the wearer or the company. This opens up all sorts of
marketing and promotion opportunities.
Turn Your Photos into Products
If you are a photographer, there are some companies that specialize in turning
photos into great products that you can sell via your site. The products you can
Large canvas prints on a professional wooden frame
Podcast for Profit
Audible www.audible.com /
Many podcasts are free, but some publishers have such interesting, specialist or
exclusive content that they are able to sell their audio downloads. Audible is
the largest site in the world, with over 30,000 audio books and podcasts
covering a wide range of subjects.
Sell Your Photos or Videos to the Press
Scoopt - www.scoopt.com (UK)
If you have a photo or video that you think is newsworthy, then why not sell it
to the press? Scoopt has been established to act as an intermediary to allow
photographers, freelancers and chancers to quickly reach the right people across
the relevant news sources. In their own words: "we bridge the gap between
amateur photographer and picture desk, and by amateur' we mean anybody with a
digital camera or a camera phone who just happens to be in the right place at
the right time".
Machine Parts! What Will They Think of Next?
This takes ordering stuff on demand to the next level. eMachineParts allow you
to download their simple 3D design software. You can then design a product or
part of a product and have it professionally machined and sent to you.
I'm not exactly sure what you would create using this service, but I know with a
bit of imagination, some of you will use it-maybe to create unique jewellery,
paper weights, sculpture, or plaques, to name just a few ideas off the top of my
Last Thought: Don't Limit Your Sales to Your Own Website
If you create a great product, don't restrict selling just via your website.
There are many other channels you can use. Here are a few of the most important.
Amazon www.amazon.com /
www.amazon.co.uk (Click on
Sell Your Stuff') Ebay
Create a shop or sell your books or products for a fixed price or via an
Clickbank specializes in promoting and selling ebooks via a huge network of
A wonderful art gallery where you can sell your art, photos, sculptures, etc.
For the really adventurous and entrepreneurial amongst you, set up your own
store in the exploding world of Second Life.
I hope that these ideas have whet your appetite. Good, content-driven websites
have a huge opportunity to earn revenue from multiple streams. Traditionally,
income has come from advertising, affiliate marketing and subscriptions, but now
there are many new and exciting ways of creating and selling products without
the old-world costs of production, stock and distribution. Get creative. Get
About The Author
SubHub provides an all-in-one solution to enable you to rapidly design, build
and run your own content website. Publish for profit on the web.
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