|Hits USA / Online Business Success|
Online Business Success
Six Secrets To Online Success
The Internet marketing industry and online business industry is fraught with fraud. There are more "get rich quick" schemes here than in almost any other industry. After all, who doesn't want to sit on home on his rear end and make tons of money by working only a couple of hours per week?
The allure of such a promise is quite appealing. However, remember the adage
about promises that sound too good to be true--typically such promises will lead
you to great disappointment.
Lesson 1: Acknowledge your expertise
It took me years to realize that while others did have a higher level of expertise than me, there was a very large group of people who knew less than me -- and it was to those people I could become an expert! And, better yet, they would pay me to learn it so they didn't have to do through the same trial-and-error method I did.
In 2006, I decided to officially declare my expertise by crowning myself as
"The Online Business Resource Queen" because I know more about running an online
business than just about anybody I know. So, go ahead and crown yourself as an
You need to be able to identify and describe your niche market, from determining what problem the niche market is actively trying to solve and what they'll pay for (as well as how much they will pay) to what publications they read, to what groups/associations do they belong, and where they hang out both on- and off-line.
The more narrowly focused your niche, the better. So, owners of Golden
Retrievers are a better defined niche than dog lovers, and executive female
golfers are better than women athletes.
So whether you share personal stories about your life or business (these will be very popular with your visitors), or write articles or website text in the same way you speak, you need to give visitors an experience of what it means to do business with you.
You can also use audio and video on your website as well
as photos of you in action in your business. Remember, most people need to get
to know, like and respect you before they'll decide to buy what you have to
Blogs tend to be attention hogs, so they are most effective as a marketing strategy when you post to them 3-4 times per week. Once you've written the content for a series of autoresponders, they can serve as a personal marketing arm for you, as they can be personalized and give prospective clients the impression that you're writing a personal email just to them.
The more "stay in touch" strategies you use, the quicker your prospective
client base will get to know you and expect to regularly hear from you.
Just like any other business, an online business takes a great deal of time
and attention. Some of the tasks can be automated, but you still have to pay
attention to what's happening so that you can effectively create your marketing
and promotion strategy.
About The Author
Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com . Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com
How To Make Money Blogging - Awesome 15-minute video shows step-by-step methods for making real money with your blog - Blogging tips so good you can't afford not to watch this video.
Automatic Authority Links - Great video on dominating your niche by getting hundreds of Web 2.0 authority site links every time you post to your blog. Awesome stuff!
Google Algorithm Analysis - Interesting analysis of changes resulting from the July 2007 update to Google's search engine ranking algorithm - What it takes now to get top rankings in Google.
Top 10 Google Rankings - Getting Google top ten ranking for your keywords in ten easy steps - Quick how to guide for increased search engine ranking the right way.
Start An Internet Business - Seven steps to setting up your own profitable online business - Quick tips to start an internet business.
In The News