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Psychology Of Color
How Color Influences Your Website Visitors
The internet is the ultimate visual and psychological medium. It provides
businesses with an unparalleled avenue to reach potential customers. In this
visually engrossing world it is the copy, or words, on your website that have
the greatest psychological impact on visitors and given this they become your
most important communication and sales tool.
I am fairly certain that every web developer has been asked for something
like this, I know I have. If you really want to succeed in 2007and beyond, then
this kind of website will just not work.
Every day there businesses employ Internet marketing agencies to employ their expert marketing strategies to their business. Often these are for huge fees. One area that I see getting missed during these expensive website makeovers is the psychology of color.
I believe it is important to address this marketing issue in design and
ensure it the colors chosen are enhancing and supporting the overall theme and
feel of the website in an effort to get the website visitor to perform the
action we actually want them to do on our website; be it contact us on email,
buy a product or feel comfortable browsing our articles and reading the news.
Here is a detailed a list of colors and their associated feelings and keywords, so you can get an idea or what to put on your web pages.
When choosing colors for your site it is important to employ contrasting or sympathetic and complementary color schemes. It is important to identify your market and ensure the psychological message you are trying to get across with the rest of your site design, words and images is complemented and enhanced by the appropriate color scheme.
Often it can be wise to run samples of the same site with slightly differing color schemes past a test audience and see which has the best impact or you can even run differing colored sites to visitors and track conversions to your goals.
Its really up to you how to try and test or track the impact of your psychological color message on your Internet Marketing.
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