 |
 |
Top 10 Google Rankings
10 Steps To Google Top 10 Search Ranking
Most webmasters go totally "gaga" for top 10 rankings in Google. And for good
reason, Google is the most dominant search engine on the net and will deliver
the largest amount of traffic.
More importantly, those same webmasters will also inform you, getting top 10
rankings in Google often means your site will prove profitable. Mainly because
obtaining targeted traffic is usually your first obstacle in creating a viable
online business. In other words, if you get top ten listings in Google for good
searchable keywords, it is almost impossible not to earn money.
How To Proceed?
First, you must know the rudimentary basics of how keywords work. Keywords and
keyword phrases are the exact words someone types into a search engine to find
what they're looking for online. If you have a site on "dog training" then your
goal is to get a top 10 ranking for the keywords "dog training".
Now if no one searches for "dog training" it would be a useless keyword, you
would get no traffic no matter how perfectly your site is optimized for that
keyword.
How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your particular keywords.
Many professional online marketers use keyword research software like Brad
Callen's Keyword Elite. However, you
can also use the keyword suggestion tools supplied by Google Adwords or
Overture. Try here:
http://www.digitalpoint.com/tools/suggestion/
Now if you check "dog training", you will find it receives around 4,469 searches
each day. That's a lot of traffic but you must realize that it may be too good,
or rather too competitive for your purposes, especially if have a new site.
Biggest Mistake When Choosing Keywords.
The most common mistake most novice webmasters make is targeting keywords which
are too competitive. You simply will not be able to compete or place for
extremely competitive keywords. Well established sites and businesses with very
deep pockets have the resources to completely dominate those keywords.
While it is not entirely futile nor a waste of time to concentrate your efforts
on highly competitive keywords, you will have better success if you target low
to medium competitive keywords.
Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword phrases are usually
the most lucrative. These phrases deliver traffic which is better targeted and
more likely to convert into a sale. "Dog hunting training" which gets around 100
searches a day will be more targeted than the general term "dog training" and if
you have a site devoted to training hunting dogs then this keyword phrase may
convert better for you.
Always keep this "Long Tail" keyword strategy in the back of your mind as you
implement the following steps to achieve your own Top 10 Rankings in Google.
The 10 Steps
1. Make A Master Keyword List
Your first step is to make a master list of the keywords you wish to target.
Obviously these should be closely related to the theme of your site. Check the
keyword competition by seeing how many sites are listed in Google for that
keyword. Webmasters also check the Google PageRank of the sites that hold the
top 10 positions. If all those sites are PR6 and above it may be hard to get
ranked high for your keywords.
2. Choose Related Keywords
Once you have your master list of keywords, find long tail related keywords to
target. Again, check out the competition and daily searches made for each chosen
keyword.
3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write for actual
visitors who will see and read your content. First and foremost you must have
good useful content that your visitors will use themselves and recommend to
their friends or colleagues. Tie this quality content in with your chosen
keywords. Use one keyword phrase per page.
4. Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points from search
engines. Plus, each page of content should contain your keywords in the title &
meta tags for that page. Most experts also suggest you have your keyword in the
URL and use hyphens to separate your keywords. Although the author has gotten
good results by using an underscore and htm in URLs.
Example:
www.yoursite.com/your_keyword.htm
5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many suggest you
should have your keyword in the H1 or headline title of your page. Sprinkle your
keyword and variations of it throughout your page. Don't over do it but make
sure the robot/spiders will clearly discover what your page is about. Many
webmasters make sure they include their main keyword in the first and last 25
words on their pages.
6. Use Traffic Modules
One technique that works extremely well in Google is clustering a closely
related topic or subject into a distinct separate section on your site. For
example, if you have a marketing site, you could create a whole section on
article marketing where you would have 50 to 100 keyworded pages all relating to
your subject. Writing articles, formatting articles, submitting articles,
article software... place a keyword linked menu on each page to connect all your
pages together.
Keep in mind, your main objective is to supply quality information to your
visitors. One reason Google may favor this type of structure is because they
want quality content returned in their SERPs.
7. Try Article Marketing
Article marketing is writing short informative articles on keyword topics
related to your sites. You then submit these helpful keyworded articles to ezine
directories on the web, when your articles are picked up by related sites you
receive quality One-Way links. The higher the quality of your article, the more
links you will receive.
Another ranking tactic to use, if you're just starting out your site will
probably have a low PR rank and you will find it hard to rank for even modest
keywords. That's why it's useful to take advantage of the higher PageRank of the
major ezine directories. Your keyworded articles on these high PR sites will get
picked up by Google and displayed in the top 10 rankings. Now the displayed URL
will be the article directory site but the links in the resource box will be
pointing back to your site. Over time this article marketing technique will
raise your own site's rankings for those keywords. Simple but effective.
8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in Google. Getting
quality One-Way links is very important. Anchor Text simply refers to "the
underlined clicked on words" in your links. Most webmasters include their
keywords in their anchor text as this tells the search engines exactly what the
links are about.
9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking
sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking
system. At the very least your site should have a blog and RSS feed attached to
it as this is an effective way of boosting your keyword rankings.
Tags have become very important for getting higher rankings. Keep in mind, in
free blogging software such as WordPress, categories will automatically be seen
as tags. Blogger, which is owned by Google, now has a form where you put your
keywords (tags) for each post you make.
10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on Google is to
pay for them by using Google Adwords. Your ad and links will sit side by side
with the organic link results. In Pay Per Click advertising you bid or pay so
much per click for your keywords and you only pay when someone clicks your
links. But smart marketers also know since you're getting millions of
impressions advertising your products, acquiring name recognition and branding
through PPC advertising can be a major side-benefit.
However, most webmasters would say that organic links (SERPS) will return better
traffic than paid links or advertising. In most cases, this may be true because
Google's organic rankings are becoming more respected and more trusted by users.
They simply carry more weight with surfers.
This makes it even more beneficial to obtain top 10 rankings for your keywords
in Google. Depending on the competitiveness of your chosen keywords reaching the
first page listing or even the favored number one spot is well within any
webmaster's reach. Just go for it. The rewards are well worth your efforts.
About The Author
The author is a full-time online marketer who contributes his high rankings
in Google as the major source of his online income. For the latest web marketing
tools try:
http://www.marketingtoolguide.com
For the latest Internet Marketing Strategies go here:
http://www.bizwaremagic.com
Titus Hoskins.
Related Pages
How To Make Money Blogging - Awesome
15-minute video shows step-by-step methods for making real money with your blog
- Blogging tips so good you can't afford not to watch this video.
Automatic Authority Links - Great
video on dominating your niche by getting hundreds of Web 2.0 authority site
links every time you post to your blog. Awesome stuff!
Internet Marketing By Blogging
- Tips on promoting your web site with a blog - Internet marketing by blogging
is a practical, low-cost way to promote your product and services online.
Make Money With Google AdSense
- Discover how to make serious money with Google AdSense - Putting ads by Google
on your website is an easy way to make money online.
Find Link Partners - Free tool helps you
quickly find 400+ link exchange partners in your niche - Increase your search
engine rankings with relevant backlinks to your site.
Start An Internet Business -
Seven steps to setting up your own profitable online business - Quick tips to
start an internet business.
In The News
|
 |